Cell phones instead of cash at the Oktoberfest – this is the goal the developers of Blue Code set out to achieve.
At the moment it’s “O’zapt is” again in Munich. In dirndl and lederhosen, it’s off to the crowds at the Wiesn. One orders measure for measure. Ordering “Oa Bia”, however, is not always so easy: Either because you don’t know Bavarian, or because the “Diridari” (cash) is out. Blue Code is the solution.
Blue Code relies on the extensive personnel support of the FISCHER PLUS GROUP
At the main stations in Cologne and Frankfurt on 21. and 22. December by the FISCHER-PLUS- GROUP team Jamaican flair sprays. A DJ, a presenter and two hostesses promoted the destination Jamaica and the cooperating airlines Eurowings and Condor. Between beach chairs and Central American sounds, passersby were able to win trips and flights to the Caribbean island state via Jamaica Tourist Board. The FISCHER PLUS GROUP communications team provided information about the special features of the country in an informal vacation atmosphere and distributed attractive promotional gifts.
The target group was integrated directly and personally into the event through the music and the presenter, Caribbean culture gained even more appeal, and Eurowings and Condor were given appropriate exposure for relaxed, carefree travel. The lucky winners of the campaign can now look forward to an all-round carefree package.
Dunkin’ Donuts Mood Tracks were located in the pedestrian zones in Trier, Nuremberg and Hanover from December to January. Jung von Matt’s campaign used a lot of creativity and a high fun factor to spread the word about the food chain’s new product range. Prepared by professional barista hands from the FISCHER PLUS GROUP, the new Toffee Nut Latte and Café Mocha gave passers-by a mood high as “Good Mood Makers Again”, because only those who unloaded their winter frustrations in the form of roars, growls or yawns received a free drink as a reward.
Also considered by Jung von Matt was the media reach: The resulting, entertaining image and video material was shared on social networks and thus the campaign received maximum attention from the target group, which was able to participate in real time.
The FISCHER PLUS GROUP team responded to the passing public with a great deal of understanding for the wintry displeasure and presented the new coffee variations from Dunkin’ Donuts. Hot beverages are associated with a positive event and the customer loyalty effect is sure to last beyond the winter season.
BAYERN TOURISMUS Marketing GmbH (by.TM) and Congress- und TourismusZentrale Nürnberg jointly hosted the GTM from May 7-9, 2017.
At the most important B2B platform for the German incoming tourism industry, information was
Around 500 experts and decision-makers from the international travel industry as well as
trade journalists from all major source markets about the latest trends,
developments and tourism products in Germany.
FISCHER PLUS GROUP accompanied the event with qualified event hostesses who took care of the guests’ well-being. Our personnel were deployed at numerous hospitality desks at the participating partner hotels, information desks at main traffic hubs such as the airport and the main train station, and were responsible for shuttle services and directing participants to the individual event venues in Nuremberg.
The Fischer Plus Group website has been completely revamped and is taking off with a new design and innovative technology. Our goal was clear: an up-to-date look – clear and tidy. It is oriented towards current trends and the most modern screen design. After the relaunch, the new website is state of the art. Our focus was on intelligent user guidance, maximum browser compatibility and low loading speeds. We have achieved this through responsive web design that adapts to the browser size, no matter what device you are surfing with.
We hope you like the new site and we look forward to your feedback.