Jung von Matt relies on FISCHER PLUS GROUP

Dunkin’ Donuts Mood Tracks were located in the pedestrian zones in Trier, Nuremberg and Hanover from December to January. Jung von Matt’s campaign used a lot of creativity and a high fun factor to spread the word about the food chain’s new product range. Prepared by professional barista hands from the FISCHER PLUS GROUP, the new Toffee Nut Latte and Café Mocha gave passers-by a mood high as “Good Mood Makers Again”, because only those who unloaded their winter frustrations in the form of roars, growls or yawns received a free drink as a reward.

Also considered by Jung von Matt was the media reach: The resulting, entertaining image and video material was shared on social networks and thus the campaign received maximum attention from the target group, which was able to participate in real time.
The FISCHER PLUS GROUP team responded to the passing public with a great deal of understanding for the wintry displeasure and presented the new coffee variations from Dunkin’ Donuts. Hot beverages are associated with a positive event and the customer loyalty effect is sure to last beyond the winter season.


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