Masterpieces in experts‘ hands! – By winning the Richemont account, FISCHER PLUS GROUP showcases their expertise in concept design and execution

When a lovebrand wants capture attention in a suitable setting, it is time to bring FISCHER PLUS GROUP into action. For the anniversary promotion of Montblanc’s Meisterstücke pen collection, our brand professionals, in collaboration with the partner Brenner, have been engaging passers-by. The renowned manufacturer of exclusive writing instruments set up a pop-up kiosk near Munich’s posh shopping mile, Maximiliansstraße, relying on the charm and sales skills of FISCHER PLUS GROUP’s hostesses and hosts over 27 assignment days.

Postcards written with the promoted Meisterstücke pens were then sent by the client. In exchange for signing up for the newsletter, participants were rewarded with pretzels, pistachio croissants, and a voucher for a coffee from the Brenner restaurant.

For those with a flair for creativity, Montblanc, with the support of FISCHER PLUS GROUP, organized two calligraphy workshops, which customers could register for free of charge.

The result: The pleasure of handling the high-quality fountain pens, combined with the memory of delicious rewards and the attractive setting, created a unique brand experience. And we look forward to many more opportunities to demonstrate our brand expertise for Richemont with fresh concepts!