JAMAICA WITHIN REACH
At the main stations in Cologne and Frankfurt on 21. and 22. December by the FISCHER-PLUS- GROUP team Jamaican flair sprays. A DJ, a presenter and two hostesses promoted the destination Jamaica and the cooperating airlines Eurowings and Condor. Between beach chairs and Central American sounds, passersby were able to win trips and flights to the Caribbean island state via Jamaica Tourist Board. The FISCHER PLUS GROUP communications team provided information about the special features of the country in an informal vacation atmosphere and distributed attractive promotional gifts.
The target group was integrated directly and personally into the event through the music and the presenter, Caribbean culture gained even more appeal, and Eurowings and Condor were given appropriate exposure for relaxed, carefree travel. The lucky winners of the campaign can now look forward to an all-round carefree package.