Charmingly persuasive for hand-held gaming fun
BRIEFING
Technology pioneer Logitech brings its LOGITECH G CLOUD GAMING HANDHELD to the European Market, relying on FISCHER PLUS GROUP’s marketing expertise to promote the launch activities.
CLIENT:
CATEGORY:
POS Promotion
Jetzt Case Study zur Aktion herunterladen.
Lesen Sie, wie die FISCHER PLUS GROUP Logitech bei der Markteinführung des G CLOUD Gaming Handhelds unterstützt hat.
CONCEPT
Game, set and match! At least for our client Logitech, who makes the features of their G CLOUD GAMING HANDHELD tangible with the promotional knowledge and the likeable hosts of the FISCHER PLUS GROUP.
On two days in June, the perfectly briefed and highly motivated promoters of the FISCHER PLUS GROUP inspire thousands of visitors in 15 electronics stores and 12 German cities. In XPERION, SATURN and MEDIA MARKT stores across Germany, the target group experiences the innovative cloud devices and their compelling features in an attractive gaming setup and convincing hands-on sessions.
SUCCESS
The penetrating power of the mass phenomenon gaming is also fully noticeable in this marketing measure, because the 35 members of the FISCHER PLUS GROUP promotion team inspire and motivate, incentivize and inform over 1,000 visitors during the campaign.
Performance
The FISCHER PLUS GROUP | Promotion Agency | POS Agency provided for consulting | concept & coordination | planning & organization | contact & budget planning | personnel acquisition, selection, training & accounting | deployment & logistics planning | control & coordination of the campaign process | reporting | budget control | campaign follow-up.
GET IN TOUCH
For more information about our services
we are at your disposal!
Prinzregentenstraße 54, 80538 Munich, Germany
Budapest, Révay köz 4, 1065 Hungary
+49.89.80913326.1
info@fischerplusgroup.de