Campaign launch for the Pasing Arcaden Munich

Pastel-colored, sugary sweet – and airy!

On behalf of the lead agency createmotion we recently launched the campaign for the @Pasing Arcaden

In keeping with the communication campaign, the project revolved around cotton candy: pastel-colored, sugary and light. Promoters, dressed as walking cotton candy, handed out goodies to passersbys and visitors to the Pasing Arcaden. A sugary sweet pop up area including 360° photography animated visitors to capture unforgettable photo moments. Dancers with outfits in candy colors set the mood in the mall and turned shopping experience at the Pasing Arcaden into a veritable color experience!