Bluecode makes payment with the smartphone as simple as it is ingenious

Payment redefined

BRIEFING

Cell phones instead of cash at the Oktoberfest – this is the goal the developers of Bluecode set out to achieve.

At the moment it’s “O’zapt is” again in Munich. In dirndl and lederhosen, it’s off to the crowds at the Wiesn. One orders measure for measure. Ordering “Oa Bia”, however, is not always so easy: Either because you don’t know Bavarian, or because the “Diridari” (cash) is out. Blue Code is the solution.

CATEGORY:

Sales Promotion

CONCEPT

Bluecode makes paying with your smartphone as simple as it is ingenious. It’s simple, secure and incredibly fast. For each payment, a new blue barcode appears, i.e. a bluecode with which you can pay directly from your checking account.

SUCCESS

Enthusiasm of the new target group, qualified lead generation and transactions made the campaign a complete success during Oktoberfest 2019.

PERFORMANCE

The FISCHER PLUS GROUP event and promotion agency provided:
Concept & coordination | planning & organization | contact & budget planning | personnel acquisition & selection & training & accounting | deployment & logistics planning | control & coordination of the campaign process | reporting | budget control | campaign follow-up.



GET IN TOUCH


For more information about our services
we are at your disposal!

Prinzregentenstraße 54, 80538 Munich, Germany
Budapest, Révay köz 4, 1065 Hungary

+49.89.80913326.1
info@fischerplusgroup.de