Use home advantage! Contactless payment with the payment wristband in the stadium
HSV stadium promotion Volksparkstation
BRIEFING
comdirect has been a sales partner of HSV since February 2019.
As part of the cooperation, comdirect enables all stadium visitors to make cashless and contactless payments at all stationary points of sale at HSV’s home league matches.
comdirect will also offer a dedicated account for fans of the club. The new HSV Fan Account combines exclusive banking services with innovative added value.
CLIENT:
CATEGORY:
POS Promotion
CONCEPT
The motto is “contactless payment”. For this purpose, 60 promoters dressed in red and branded with the logo will be standing in the stadium’s circulation, at the entrances and at the food court of the Volkparkstadion.
SUCCESS
Enthusiasm of stadium visitors via innovative payment system as well as lead generation.
PERFORMANCE
The FISCHER PLUS GROUP | Promotion Agency | POS Agency provided for
Concept & coordination | planning & organization | contact & budget planning | recruitment, selection, training & accounting | deployment & logistics planning | control & coordination of the action process | reporting | budget control | action follow-up.
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Prinzregentenstraße 54, 80538 Munich, Germany
Budapest, Révay köz 4, 1065 Hungary
+49.89.80913326.1
info@fischerplusgroup.de