For the largest project in the company’s history, the on-site experts of FISCHER PLUS GROUP provided the staff for the accompanying “Youth Program” the Football Championship in Europe in 2024. The clients relied on FISCHER PLUS GROUP’s long-standing expertise in hosting services and their nationwide staffing network throughout Germany.

BRIEFING

With great patience and enthusiasm for inspiring teamwork, around 50 hosts and hostesses from FISCHER PLUS GROUP took care of elementary school children who hit the jackpot in the sponsor competition. The experience professionals ensured that the winners of the promotion enjoyed a trip full of entertaining and educational experiences—and, of course, the unforgettable feeling of cheering on the most important European football tournament along with tens of thousands of excited fans.

CATEGORY:

Brand Activation

CONCEPT

After months of planning, the massive Football Championship project ran smoothly over hundreds working days in June and July. Following the submission of background checks, completion of first aid courses, and intensive training, our professionals were deployed in all ten European Championship venues. The thorough training and experience of our promoters and hosts in working with children paid off fully, from the kids’ arrival at the airport or train station until their departure after one or two days at the respective locations. In addition to the match highlights, the children, accompanied by their guardians, enjoyed a diverse sightseeing and entertainment program in German cities. Always present at every touchpoint with good spirits, patience, and enthusiasm: our empathetic caregivers, who are sure to remain in the children’s memories as the “face of the European Championship.”

SUCCESS

Emotionalizing brands, delighting consumers, and creating positive memories—the FISCHER PLUS GROUP was able to fully realize its big “WHY?” during the Football Championship in Europe in 2024. The dedicated team, with passion, heart, and empathy, made many children very happy. The combination of football euphoria and the highly motivated on-site staff of the FISCHER PLUS GROUP proved to be a guaranteed strategy for creating unique memories!

Performance

The FISCHER PLUS GROUP | Promotion Agency | POS Agency provided for consulting | concept coordination | planning organization | contact budget planning | personnel acquisition, selection, training accounting | deployment logistics planning | control coordination of the campaign process | reporting | budget control | campaign follow-up.



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