FISCHER PLUS GROUP promoters provide healthy energy at four stops on the popular bike tour across the nation.
FISCHER PLUS GROUP inspires the viewers of the Germany Tour with delicious recipes around the crunchy Pink Lady
BRIEFING
As a partner of the Germany Tour, the Australian apple brand draws attention to the many positive aspects of the brand and its products. Cheerful promoters* hand out sample packs and discount flyers to the fence-sitters and cheering crowds at the edge of the bike lane.
CLIENT:
CATEGORY:
Field Service
CONCEPT
The Germans’ favorite brand-name apple has an unmistakable crunch and the perfect balance of sweetness and acidity – a great opportunity for the FISCHER PLUS GROUP to inspire guests on the Germany tour with delicious apple recipes!
Two promoters each from the FISCHER PLUS GROUP mingle with the public at the Schwerin, Erlangen, Ilmenau and Nuremberg locations and distribute a total of 10,000 sample bags with apples, flyers, recipes and a 50-cent discount code for Netto and EDEKA. At each tour stop, a chef will treat visitors to a live treat, such as a vitamin shot, a dessert, a savory tart or bruschetta – topped off, of course, with the unique
Taste of the favorite colorful fruit!
SUCCESS
This is where delicious things are combined with healthy ones: the highly motivated promoter team of the FISCHER PLUS GROUP ensures a lasting impression with good humor and a lot of verve.
PERFORMANCE
The FISCHER PLUS GROUP | Promotion Agency | POS Agency took care of concept & coordination | planning & organization | contact & budget planning | personnel acquisition, selection, training & accounting | deployment & logistics planning | control & coordination of the campaign process | reporting | budget control | campaign follow-up.
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Prinzregentenstraße 54, 80538 Munich, Germany
Budapest, Révay köz 4, 1065 Hungary
+49.89.80913326.1
info@fischerplusgroup.de