Burger specialists strike the right note with the music-savvy target group
With a dynamic promotion concept, FISCHER PLUS GROUP gets festival and concert-goers going for Peter Pane.
BRIEFING
To continue riding high on the wave of success, burger chain Peter Pane is stepping up its live marketing activities. The human success factor of the measures is ensured by the strategically and individually elaborated promotion concept of the FISCHER PLUS GROUP, which above all takes care of the music-savvy target group with goodies and sympathy bonuses.
CLIENT:
CATEGORY:
POS Promotion
CONCEPT
This promotion tastes good to everyone: at festivals and concerts, the FISCHER PLUS GOUP promotion concept gives music lovers a culinary after hour. Vouchers for the restaurants will be handed out – the friendly smiles and good humor of the dynamic promoter team are of course free as a topping! A multi-layered brand experience with lasting value.
SUCCESS
The sustainable marketing measure shows perfectly on the pulse of young burger fans. Positive attributes – party, music, togetherness – are linked to the pleasant surprise of a discount, thus laying the foundation for new or deepened customer loyalty.
PERFORMANCE
The FISCHER PLUS GROUP | Promotion Agency | POS Agency took care of concept & coordination | planning & organization | contact & budget planning | personnel acquisition, selection, training & accounting | deployment & logistics planning | control & coordination of the campaign process | reporting | budget control | campaign follow-up.
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Prinzregentenstraße 54, 80538 Munich, Germany
Budapest, Révay köz 4, 1065 Hungary
+49.89.80913326.1
info@fischerplusgroup.de