Guerlain promotion at KaDeWe

CONCEPT

Take a pleasant-sounding cosmetics brand, a product stamp with a worldwide reputation and the friendly promoters of Anton Fischer GmbH – and you have the patent recipe for GUERLAIN’s successful distribution campaign.
With discreet make-up, appealing outfits and winning smiles, the carefully briefed team of hostesses conjured up small fragrances and cosmetics from their sampling bags in Berlin’s department store legend KaDeWe, putting a smile on the faces of the recipients.

SUCCESS

Thanks to the FISCHER PLUS GROUP, the French beauty group remains in the (fragrance) memory of KaDeWe customers with luxurious product samples. After all, who doesn’t like to receive a little attention from the beauty brand from the LVMH Group, which has been inextricably linked with the city of Paris and the fine arts since 1828?