Practical, paperless, pandemic-compliant: FISCHER PLUS GROUP promotes the online banking app for HVB employees.
FISCHER PLUS GROUP in action with colleagues at HypoVereinsbank
BRIEFING
An upcoming system changeover makes it necessary for HVB employees to switch to the online banking app and use the integrated AppTAN function soon. Those responsible at HypoVereinsbank rely on the personal advice provided by FISCHER PLUS GROUP promoters – smoothly integrated into everyday office life and sympathetic on the spot!
CLIENT:
CATEGORY:
Brand Activation
CONCEPT
AppTAN instead of SMS-Tan – how to convince colleagues to switch to the more modern mobile banking? By relying on the charm and optimal preparation of the FISCHER PLUS GROUP promoters and simply sending the friendly team to the workplaces of the target group! In the morning, promoters at the entrances to the offices drew colleagues’ attention to the lunch-break transfer service offered by the “Employee Banking” department. At noon, the good-humored team then spread the word in the canteen.
SUCCESS
Numerous HVB colleagues took advantage of the pleasant app activation service and once again the FISCHER PLUS GROUP proved the important role that personal conversation plays in digitization and its communication.
PERFORMANCE
The FISCHER PLUS GROUP | Promotion Agency | POS Agency took care of concept & coordination | planning & organization | contact & budget planning | personnel acquisition, selection, training & accounting | deployment & logistics planning | control & coordination of the campaign process | reporting | budget control | campaign follow-up.
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Prinzregentenstraße 54, 80538 Munich, Germany
Budapest, Révay köz 4, 1065 Hungary
+49.89.80913326.1
info@fischerplusgroup.de