GAP pop up store

FISCHER+GROUP turns the event into a shopping experience.

BRIEFING

The U.S. fashion pros from GAP let FISCHER PLUS GROUP have a go at their Munich pop-up store to appeal to Munich celebrities and the media.

CLIENT:

GAP Inc.

CATEGORY:

Sales Promotion | PoS Promotion

CONCEPT

“He who makes himself scarce, makes himself popular” – the US clothing professionals from GAP acted according to this bon mot and revived their online business with a pop-up store on Müllerstraße that was only open for three days.
For the implementation of the media-rich launch event, the experts at Anton Fischer GmbH were logically relied upon to ensure a smooth and highly professional treatment of the invited VIPs.
And the celebrities enjoyed a perfectly coordinated shuttle service and the attention of the attractive and, as always, top briefed promoters. She and her colleagues on site, who coordinated all the trades from catering to security with a trained touch and an eye for the big picture, guaranteed that none of the revelers lacked for anything.

SUCCESS

As the lead agency, FISCHER PLUS GROUP impressed with its attention to detail, confident project management and an all-around good-humored team that demonstrated hospitality at the highest level.

PERFORMANCE

The FISCHER PLUS GROUP promotion agency took care of: Concept & coordination | planning & organization | contact & budget planning | personnel acquisition, selection, training & accounting | deployment & logistics planning | control & coordination of the campaign process | reporting | budget control | campaign follow-up.



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