The sweet fruits of EU Fruits conquer the hearts of shoppers.
FISCHER PLUS GROUP takes over the strategic planning and logistical implementation of nationwide tastings for EU Fruits.
BRIEFING
How do you convince consumers of the wonderfully healthy taste of European fruit varieties? The joint venture EUROPEANFRUITS entrusted this task to the creative event specialists at FISCHER PLUS GOUP, thus bringing on board a perfectly positioned partner.
CLIENT:
CATEGORY:
POS Promotion
CONCEPT
The way to a man’s heart is through his stomach – the FISCHER PLUS GOUP’s friendly promotion makes use of this well-known wisdom. Equipped with a tempting fruit basket, the friendly promotion team visits retailers in Greece, Germany and Poland. Thanks to the appetizingly arranged and sympathetically implemented tastings, the buyers did not have to be convinced for a long time about the taste and the advantages of CO2-saving transport within the EU.
SUCCESS
Tastes good, is healthy and also saves energy thanks to the shorter transport routes compared to overseas fruit! The FISCHER PLUS GROUP concept team has rarely been able to convey so many positive messages in such a pleasant way. The result of the strategy: A measure that you can melt on the tongue! The approximately 1000 test eaters in 38 markets were enthusiastic.
PERFORMANCE
The FISCHER PLUS GROUP | Promotion Agency | POS Agency took care of concept & coordination | planning & organization | contact & budget planning | personnel acquisition, selection, training & accounting | deployment & logistics planning | control & coordination of the campaign process | reporting | budget control | campaign follow-up.
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