FISCHER PLUS GROUP lands a direct hit for Buderus with unerring measures

CONCEPT

The host*esses of the FISCHER PLUS GROUP in Wetzlar, Hesse, will be taking action in a dynamic double to create awareness, distribute information and generate enthusiasm with fun challenges. Also on board: visuals of

the robot “BLU” (Buderus Logabot Unit), which symbolizes high-quality design and innovative technology as a likeable brand ambassador. The charming human brand experts invite match visitors to take five free throws from the marked line onto the goal or basket, depending on the current sport. The promoters reward at least three hits with branded USB sticks, ice scrapers, gym bags or caps. Those who find it harder to score can go home with consolation prizes, such as glucose or shopping cart chips.

Instructing players, inflating and supplying balls, motivating and handing out prizes – during the breaks, the FISCHER PLUS GROUP brand ambassadors keep things going under the roof of the Buderus Arena Wetzlar. And to keep the energy level up after the final whistle, the promoters hand out energy drinks to the adult spectators at the exits.

SUCCESS

Buderus hits the bull’s eye in terms of brand awareness and brand loyalty with these likeable activities. Thematically appropriate, in line with Buderus’ brand values and sporting ambitions on and off the field, agility and sporting spirit are rewarded. In this way, the claim “Heating systems with a future” can also be experienced by future customers and ball sports fans of all ages.