FISCHER PLUS GROUP lands a direct hit for Buderus with unerring measures


As the namesake of the Buderus Arena Wetzlar and main sponsor of the Bundesliga handball team HSG Wetzlar and the Champions League winner in wheelchair basketball and RSV Lahn-Dill, the heating and air conditioning expert inspires ball sports fans and athletes alike For the Buderus Fanergy Zone at the home games of both teams, Buderus relies on a team that also knows about power, flexibility and passion: the brand experts from the FISCHER PLUS GROUP! And so the balls and hearts fly in an interactive brand experience that will be remembered.




Brand Activation


The host*esses of the FISCHER PLUS GROUP in Wetzlar, Hesse, will be taking action in a dynamic double to create awareness, distribute information and generate enthusiasm with fun challenges. Also on board: visuals of

the robot “BLU” (Buderus Logabot Unit), which symbolizes high-quality design and innovative technology as a likeable brand ambassador. The charming human brand experts invite match visitors to take five free throws from the marked line onto the goal or basket, depending on the current sport. The promoters reward at least three hits with branded USB sticks, ice scrapers, gym bags or caps. Those who find it harder to score can go home with consolation prizes, such as glucose or shopping cart chips.

Instructing players, inflating and supplying balls, motivating and handing out prizes – during the breaks, the FISCHER PLUS GROUP brand ambassadors keep things going under the roof of the Buderus Arena Wetzlar. And to keep the energy level up after the final whistle, the promoters hand out energy drinks to the adult spectators at the exits.


Buderus hits the bull’s eye in terms of brand awareness and brand loyalty with these likeable activities. Thematically appropriate, in line with Buderus’ brand values and sporting ambitions on and off the field, agility and sporting spirit are rewarded. In this way, the claim “Heating systems with a future” can also be experienced by future customers and ball sports fans of all ages.


The FISCHER PLUS GROUP | Promotion Agency | POS Agency provided for consulting | concept & coordination | planning & organization | contact & budget planning | personnel acquisition, selection, training & accounting | deployment & logistics planning | control & coordination of the campaign process | reporting | budget control | campaign follow-up.


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