FISCHER PLUS GROUP creates a good atmosphere at the rap aftershow


For the premiere of the Amex Vibe On Comedy Aftershow Party, the FISCHER PLUS GROUP assigns eleven promotion professionals to the premium lounge of the Mercedes Benz Arena. Their task: to provide the winners and guests with charm and giveaways for an incredibly cool evening with awesome beats and live acts! In short, to turn an American Express experience into a memorable brand activation!


Brand Activation


Eleven young hostesses and hosts arrived at Berlin’s top location to provide an additional highlight for the VIP guests of Felix Lobrecht’s comedy program after the show. Wearing branded hoodies, the party professionals, on behalf of the host American Express, welcomed guests in the heavily guarded premium lounge, distributed goodie bags with Vitamin Water and energy bars, and radiated “Good Vibes” in line with the evening’s motto with the rhymes and beats of the music acts!

For the shareable moments of the evening, the FISCHER PLUS GROUP Promoteam took responsibility, encouraging the guests to pose in front of the Amex photo wall. The good-mood ambassadors informed the guests of the ‘Lucky Seats’ about their stroke of luck, making sure that the randomly selected, as well as the winners of the prize tickets also received their V.I.P. wristbands, access passes, and drink tokens.

In the lounge, several DJs, including DJ Bilal, and last but not least, the fine drinks and live beats from @Luvre47 – responsible for the soundtrack of Felix Lobrecht’s film ‘Sonne und Beton’ – ensured maximum party atmosphere during the evening, all in the spirit of the iconic credit card brand. As a farewell, there were the mentioned goodie bags and a feedback survey, of course conducted by the event professionals of the FISCHER PLUS GROUP.


Who doesn’t like to belong to an exclusive elite and appreciate practical gifts? Sweet beats, sharp punchlines, and juicy burns had arms in the air and the crowd dancing. Once again, the FISCHER PLUS GROUP has demonstrated genuine brand expertise close to the customer and the target audience and excited the target group with the right personnel. An American Express experience of the highest class and logistics, personnel planning, and briefing by professionals for professionals – a win for everyone involved in the action!


The FISCHER PLUS GROUP | Promotion Agency | POS Agency provided for consulting | concept & coordination | planning & organization | contact & budget planning | personnel acquisition, selection, training & accounting | deployment & logistics planning | control & coordination of the campaign process | reporting | budget control | campaign follow-up.


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