NEON Highlights in the Wilmersdorfer Arcaden

CONCEPT

Under the motto “NEON Highlights”, we set eye-catching accents with bright colors and directed visitors specifically to the shopping center with colorful promotions. Using neon-colored tapeart, we placed an eye-catching wayfinding system on the floor that led visitors from the street directly into the arcades.

A promotional team in bright, fluffy neon wool sweaters distributed over 8,000 colorful pom-poms in sustainable packaging around the shopping center with a matching call-to-action for direct entry into the sweepstakes. Visitors were able to pick up the matching cap with snap fastener at the event area in the center, freely combining the colors of the cap with the pom-poms.

SUCCESS

The highlight of the action series was an oversized XXL thread box, which, with over 500 colorful threads, was not only a postmodern work of art, but also a real visitor magnet. Because on each thread hung a prize from the stores – an absolute NEON highlight.