Customer loyalty from the street to social networks

CONCEPT

Understanding bad winter moods, the trained FISCHER PLUS GROUP baristas encourage the passing target audience to unload their whims and reward them with free samples of Dunkin’Donuts’ new Toffee Nut Latte and Café Mocha. Loosely based on the motto “Good Mood Machung again”, the brand not only shows its new product range, but also its sense of humor. With the customers’ consent, entertaining image and video material is created to additionally reach a larger fan base via social networks.

SUCCESS

The campaign shows understanding for winter displeasure and has a caring and human direct effect on the target group. The charming FISCHER PLUS GROUP team represents the Dunkin’ Donuts company with gastronomic skills and high social competence. Brand loyalty and brand image are strengthened. Additionally, by sharing image and video content, the follower circles are reached and the campaign gains maximum exposure directly at the POI.