JAMAICA WITHIN REACH
Jamaica Tourist Board Roadshow
BRIEFING
At the main train stations in Cologne and Frankfurt, the destination Jamaica is to be effectively promoted for the customer Jamaica Tourist Board. The airlines Eurowings and Condor will be involved in the promotion as flight providers to the destination.
CLIENT:
CATEGORY:
Sales Promotion
CONCEPT
Communication experts from the FISCHER PLUS GROUP are on hand at the locations to ensure successful contact with the target group. The raffles of trips to Jamaica and flights with Eurowings and Condor will be offered with musical accompaniment by a DJ. In a Jamaican ambience with beach chairs, a moderator and the FISCHER PLUS GROUP hostesses present the special features of the country and distribute giveaways.
SUCCESS
The musical addition and the personal approach to the target group by the presenter bring the audience directly into the action. The destination Jamaica is professionally presented by the FISCHER PLUS GROUP team and highlighted in cooperation with Eurowings and Condor in terms of attractiveness and presence.
PERFORMANCE
The FISCHER PLUS GROUP | Promotion Agency | POS Agency provided for
Concept & coordination | planning & organization | contact & budget planning | recruitment, selection, training & accounting | deployment & logistics planning | control & coordination of the action process | reporting | budget control | action follow-up.
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