{"id":3963,"date":"2024-09-04T07:41:39","date_gmt":"2024-09-04T07:41:39","guid":{"rendered":"https:\/\/fischerplusgroup.de\/portfolio-items\/montblanc-100-years-of-meisterstueck\/"},"modified":"2024-09-04T07:55:08","modified_gmt":"2024-09-04T07:55:08","slug":"montblanc-100-years-of-meisterstueck","status":"publish","type":"portfolio-items","link":"https:\/\/fischerplusgroup.de\/en\/portfolio-items\/montblanc-100-years-of-meisterstueck\/","title":{"rendered":"MONTBLANC | 100 YEARS OF MEISTERST\u00dcCK"},"content":{"rendered":"\n
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In collaboration with the trendy restaurant Brenner and conceptually boosted by the brand experts of the FISCHER PLUS GROUP, the renowned manufacturer of exclusive writing instruments is celebrating the 100th anniversary of the Meisterst\u00fcck fountain pen with a pop-up kiosk on Munich’s grand boulevard. The focal point of the event: the charming presence of the FISCHER PLUS GROUP hostesses, who generate the desired leads with charm and persuasive power during the 27 days of the activation. <\/p>\n\n\n\n

BRIEFING<\/h3>\n\n\n\n

The promotional staff are tasked with lead generation at the kiosk using two iPads and QR codes. Passersby and customers are invited to write postcards with the advertised Meisterst\u00fcck pens at the kiosk’s writing counter, which Montblanc will then send. Those who register for the newsletter receive pretzels, pistachio croissants, and a voucher for a coffee from the Brenner restaurant. <\/p>\n\n\n\n

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CLIENT:<\/p>\n\n\n\n

Montblanc<\/a><\/p>\n<\/div><\/div>\n\n\n\n

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CATEGORY:<\/p>\n\n\n\n

Brand Activation<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

\"Logo<\/figure><\/div>\n\n\n\n
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