{"id":2785,"date":"2023-04-01T02:59:11","date_gmt":"2023-04-01T02:59:11","guid":{"rendered":"https:\/\/fischerplusgroup.de\/portfolio-items\/zara\/"},"modified":"2024-12-18T09:22:53","modified_gmt":"2024-12-18T09:22:53","slug":"zara","status":"publish","type":"portfolio-items","link":"https:\/\/fischerplusgroup.de\/en\/portfolio-items\/zara\/","title":{"rendered":"Zara"},"content":{"rendered":"\n
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Phenomenal digital – more shopping fun with personal tablet coaching<\/p>\n\n\n\n

FISCHER PLUS GROUP supports the launch of the ZARA iPad service with a digital event concept.<\/p>\n\n\n\n

BRIEFING<\/h3>\n\n\n\n

Spanish fashion giant ZARA is taking digitization in stride, equipping some of its stores with iPods to purchase items not available in-store. The convincing promotion concept of the FISCHER PLUS GROUP brings the new technology close to the customers and gives the technological progress a sympathetic face.<\/p>\n\n\n\n

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CLIENT:<\/p>\n\n\n\n

ZARA<\/a><\/p>\n<\/div><\/div>\n\n\n\n

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CATEGORY:<\/p>\n\n\n\n

POS Promotion<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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CONCEPT<\/h3>\n\n\n\n

Easing fears, arousing curiosity, demonstrating advantages – the individually developed support strategy of the FISCHER PLUS GROUP picks up the visitors of the 35 ZARA branches in terms of content and whets their appetite for the extended digital service. Unobtrusive assistance and competent explanations combine to create a positive shopping experience with added value for customers.<\/p>\n\n\n\n

SUCCESS<\/h3>\n\n\n\n

65 touchpoints over 80 days in 35 stores – thanks to the staff of the FISCHER PLUS GROUP, ZARA spans an arc between analog and digital shopping pleasure, once again underscoring its market leadership in the fashion segment.<\/p>\n\n\n\n

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PERFORMANCE<\/h3>\n\n\n\n

The FISCHER PLUS GROUP | Promotion Agency | POS Agency provided for
Concept & coordination | planning & organization | contact & budget planning | personnel acquisition, selection, training & accounting | deployment & logistics planning | control & coordination of the campaign process | reporting | budget control | campaign follow-up.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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GET IN TOUCH<\/strong><\/h2>\n\n\n\n
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For more information about our serviceswe are at your disposal!<\/p>\n\n\n\n

Prinzregentenstra\u00dfe 54, 80538 Munich, GermanyBudapest, R\u00e9vay k\u00f6z 4, 1065 Hungary<\/p>\n\n\n\n

+49.89.80913326.1info@fischerplusgroup.de<\/p>\n<\/div>\n\n\n\n

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