{"id":2781,"date":"2023-04-01T03:05:09","date_gmt":"2023-04-01T03:05:09","guid":{"rendered":"https:\/\/fischerplusgroup.de\/portfolio-items\/ikea-catalog-promotion\/"},"modified":"2024-12-18T09:22:53","modified_gmt":"2024-12-18T09:22:53","slug":"ikea-catalog-promotion","status":"publish","type":"portfolio-items","link":"https:\/\/fischerplusgroup.de\/en\/portfolio-items\/ikea-catalog-promotion\/","title":{"rendered":"IKEA Catalog Promotion"},"content":{"rendered":"\n
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IKEA Catalog Promotion<\/h1>\n\n\n\n

FISCHER PLUS GROUP brings IKEA into the focus of consumers.<\/p>\n\n\n\n

BRIEFING<\/h3>\n\n\n\n

Who do you rely on to distribute a Swedish feel-good feeling to rail users in a nationwide sampling campaign? That’s right, the FISCHER PLUS GROUP is ready with charm and commitment!<\/p>\n\n\n\n

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CLIENT:
IKEA Germany GmbH & Co KG<\/a><\/p>\n<\/div><\/div>\n\n\n\n

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CATEGORY:<\/p>\n\n\n\n

Sales Promotion<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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CONCEPT<\/h3>\n\n\n\n

What’s big and blue and found in virtually every household in the Western world? Right! The legendary XXL IKEA bag. Equipped with this hygge signal, the FISCHER PLUS GROUP sent its friendly and highly motivated promoters* to train stations nationwide.
Dressed in eye-catching Swedish blue overalls, with parachutist harnesses and yellow goggles, the friendly blue brand ambassadors presented passers-by with a friendly “Hey!” and lots of charm, a campaign catalog and a small bag of gummy bears.<\/p>\n\n\n\n

SUCCESS<\/h3>\n\n\n\n

For commuters and potential customers, the distributed catalogs provided plenty of inspiration for the road. After all, what could be better than dreaming yourself out of the gray everyday life into a colorful and cozy living paradise on the train?<\/p>\n\n\n\n

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Contact us now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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PERFORMANCE<\/h3>\n\n\n\n

The FISCHER PLUS GROUP event and promotion agency provided in cooperation with east end communications:
Concept & coordination | planning & organization | contact & budget planning | personnel acquisition, selection & accounting | deployment & logistics planning | control & coordination of the campaign process | reporting | budget control | campaign follow-up.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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GET IN TOUCH<\/strong><\/h2>\n\n\n\n
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For more information about our serviceswe are at your disposal!<\/p>\n\n\n\n

Prinzregentenstra\u00dfe 54, 80538 Munich, GermanyBudapest, R\u00e9vay k\u00f6z 4, 1065 Hungary<\/p>\n\n\n\n

+49.89.80913326.1info@fischerplusgroup.de<\/p>\n<\/div>\n\n\n\n

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