{"id":2779,"date":"2023-04-01T02:53:56","date_gmt":"2023-04-01T02:53:56","guid":{"rendered":"https:\/\/fischerplusgroup.de\/portfolio-items\/unibail-rodamco-westfield\/"},"modified":"2024-12-18T09:22:53","modified_gmt":"2024-12-18T09:22:53","slug":"unibail-rodamco-westfield","status":"publish","type":"portfolio-items","link":"https:\/\/fischerplusgroup.de\/en\/portfolio-items\/unibail-rodamco-westfield\/","title":{"rendered":"Unibail Rodamco Westfield"},"content":{"rendered":"\n
\n
\n
\n

NEON Highlights in the Wilmersdorfer Arcaden<\/h1>\n\n\n\n

colorful.inviting.activating.<\/p>\n\n\n\n

BRIEFING<\/h3>\n\n\n\n

The gray, dark autumn and the renovation of the Wilmersdorfer Arcaden were optimally used by us to create a concept that set colorful highlights as well as exciting and above all colorful shopping experiences for the visitors.<\/p>\n\n\n\n

\n
\n

CLIENT:<\/p>\n\n\n\n

Unibail Rodamco Westfield<\/a><\/p>\n<\/div><\/div>\n\n\n\n

\n

CATEGORY:<\/p>\n\n\n\n

Brand Activation<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n
<\/div>\n<\/div>\n\n\n\n
\n
\n
\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n

CONCEPT<\/h3>\n\n\n\n

Under the motto “NEON Highlights”, we set eye-catching accents with bright colors and directed visitors specifically to the shopping center with colorful promotions. Using neon-colored tapeart, we placed an eye-catching wayfinding system on the floor that led visitors from the street directly into the arcades.<\/p>\n\n\n\n

A promotional team in bright, fluffy neon wool sweaters distributed over 8,000 colorful pom-poms in sustainable packaging around the shopping center with a matching call-to-action for direct entry into the sweepstakes. Visitors were able to pick up the matching cap with snap fastener at the event area in the center, freely combining the colors of the cap with the pom-poms.<\/p>\n\n\n\n

SUCCESS<\/h3>\n\n\n\n

The highlight of the action series was an oversized XXL thread box, which, with over 500 colorful threads, was not only a postmodern work of art, but also a real visitor magnet. Because on each thread hung a prize from the stores – an absolute NEON highlight.<\/p>\n\n\n\n

\n
Contact us now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
\n
\n
\n
\n
\n

PERFORMANCE<\/h3>\n\n\n\n

The FISCHER PLUS GROUP | Promotion Agency | POS Agency provided for
Concept & coordination | planning & organization | contact & budget planning | personnel acquisition, selection, training & accounting | deployment & logistics planning | control & coordination of the campaign process | reporting | budget control | campaign follow-up.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n<\/div>\n\n\n\n
<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
<\/div>\n\n\n\n
\n\n\n\n
\n
\n\n\n\n
<\/div>\n\n\n\n
\n
\n

GET IN TOUCH<\/strong><\/h2>\n\n\n\n
<\/div>\n\n\n\n
\n\n\n\n
<\/div>\n\n\n\n
<\/div>\n\n\n\n

For more information about our serviceswe are at your disposal!<\/p>\n\n\n\n

Prinzregentenstra\u00dfe 54, 80538 Munich, GermanyBudapest, R\u00e9vay k\u00f6z 4, 1065 Hungary<\/p>\n\n\n\n

+49.89.80913326.1info@fischerplusgroup.de<\/p>\n<\/div>\n\n\n\n

\n
\n

<\/p>

    <\/ul><\/div>\n
    \n
    \n<\/fieldset>\n
    \n
    \n