{"id":2778,"date":"2023-04-01T19:53:33","date_gmt":"2023-04-01T19:53:33","guid":{"rendered":"https:\/\/fischerplusgroup.de\/portfolio-items\/jung-von-matt-dunkin-donuts-roadshow-2018\/"},"modified":"2024-12-18T09:22:53","modified_gmt":"2024-12-18T09:22:53","slug":"jung-von-matt-dunkin-donuts-roadshow-2018","status":"publish","type":"portfolio-items","link":"https:\/\/fischerplusgroup.de\/en\/portfolio-items\/jung-von-matt-dunkin-donuts-roadshow-2018\/","title":{"rendered":"Jung von Matt – Dunkin’ Donuts Roadshow 2018"},"content":{"rendered":"\n
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Customer loyalty from the street to social networks<\/h1>\n\n\n\n

Dunkin’ Donuts Roadshow 2018<\/p>\n\n\n\n

BRIEFING<\/h3>\n\n\n\n

Dunkin’ Donuts’ Mood Trucks can be found in the pedestrian zones of Trier, Nuremberg and Hanover, where its dedicated baristas introduce the new Toffee Nut Latte and Caf\u00e9Mocha to passers-by. The marketing campaign is designed to showcase the food chain’s expanding product line.<\/p>\n\n\n\n

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CLIENT:<\/p>\n\n\n\n

JvM | Jung von Matt<\/a><\/p>\n<\/div><\/div>\n\n\n\n

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CATEGORY:<\/p>\n\n\n\n

POS Promotion<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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CONCEPT<\/strong><\/p>\n\n\n\n

Understanding bad winter moods, the trained FISCHER PLUS GROUP baristas encourage the passing target audience to unload their whims and reward them with free samples of Dunkin’Donuts’ new Toffee Nut Latte and Caf\u00e9 Mocha. Loosely based on the motto “Good Mood Machung again”, the brand not only shows its new product range, but also its sense of humor. With the customers’ consent, entertaining image and video material is created to additionally reach a larger fan base via social networks.<\/p>\n\n\n\n

SUCCESS<\/h3>\n\n\n\n

The campaign shows understanding for winter displeasure and has a caring and human direct effect on the target group. The charming FISCHER PLUS GROUP team represents the Dunkin’ Donuts company with gastronomic skills and high social competence. Brand loyalty and brand image are strengthened. Additionally, by sharing image and video content, the follower circles are reached and the campaign gains maximum exposure directly at the POI.<\/p>\n\n\n\n

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Contact us now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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PERFORMANCE<\/h3>\n\n\n\n

The FISCHER PLUS GROUP event and promotion agency provided:
Concept & coordination | planning & organization | contact & budget planning | personnel acquisition & selection & training & accounting | deployment & logistics planning | control & coordination of the campaign process | reporting | budget control | campaign follow-up.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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GET IN TOUCH<\/strong><\/h2>\n\n\n\n
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For more information about our serviceswe are at your disposal!<\/p>\n\n\n\n

Prinzregentenstra\u00dfe 54, 80538 Munich, GermanyBudapest, R\u00e9vay k\u00f6z 4, 1065 Hungary<\/p>\n\n\n\n

+49.89.80913326.1info@fischerplusgroup.de<\/p>\n<\/div>\n\n\n\n

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