Jack Daniel’s × Coca Cola Kiosk Takeover
The brand-new cans of Jack Daniel’s Coca-Cola were ready to drink, and the promoters of the FISCHER PLUS GROUP were ready to “WOW” by “boarding” numerous kiosks in German cities throughout Germany for the launch campaign. Wearing branded caps, hats and hoodies, the promoter teams arrived in black SWAT-style vans to spray JDCC logos on sidewalks with chalk stencils, hand out Jack Daniel’s Coca Cola merchandise to (exclusively adult!) passers-by and stock the refrigerators of the astonished kiosk operators with JDCC cans. A successful marketing stunt that was the talk of the town, and not just in Berlin, Hamburg and Munich.